in

Disrupting Chocolate from the farm to the consumer | #PodSaveChocolate

Disrupting Chocolate from the farm to the consumer | #PodSaveChocolate



Episode 2 Overview

When it comes to the mission of #PodSaveChocolate, discussions of market forces and factors that have the potential to disrupt the chocolate supply chain from the farm to the factory to the consumer make their way to the top of the list.
Discussions of some of those market forces and factors are the subjects of today’s episode. Today’s topics have been grouped into three buckets – those that will be disruptive, those that might be disruptive, and those that will likely not be disruptive.

As always, we’ll be fielding comments and questions during the livestream and in the comments before and after the episode airs. Have something you want to contribute? Let us know!

@MrBeast @tonychocolonely
#WNWNFoodLabs #altchocolate #cocoafreechocolate
#HotelChocolat #Mars
#EUDR #deforestation
#blockchain

Living #LaVidaCocoa #TheChocolateLife one story at a time.
#cacao #cocoa #cacau
#chocolate #craftchocolate

==========================================

https://thechocolatelife.com/
https://thechocolatelife.com/pod-save-chocolate-calendar-and-archive/

Credits
Background image: Bolivia (2010) / Clay Gordon.
Pod graphic by: Sara Scodeller https://www.instagram.com/sara.scodeller/
Intro theme music by: Cairo https://www.instagram.com/woodghost_/
[Applause] [Applause] Hello everyone and welcome to this episode of pod save chocolate my name is Clay Gordon I'm your host today I'm also the Creator and the moderator of the Chocolat life.com so I'd like to welcome all of you here today I think I already said that um and

To remind you of two things number one is this episode of pod saave chocolate as are all of the episodes of pod saave chocolate are sponsored by members of the Chocolat life.com so you can go over there right now join the chocolate Life we'll send you a monthly newsletter you

Can get access to content that non-members are not able to access and you'll support the mission uh of pod saave chocolate and the chocolate life.com while you're watching also um do a like um of the video perhaps throw a comment on the video especially on YouTube and if you can subscribe to the

Pod save chocolate Channel on YouTube to help grow what it is that we're doing here and then finally um if you can go into either the live chat on YouTube or on LinkedIn or Facebook go into the comments just let us know where in the world you're connecting from um so I'll

Get that shout out up on screen and of course during the course of the hour I will be um answering your questions and responding to comments that you might have about any part of the topic of today's episode and with that I want to jump in to um what it is that we're

Going to be talking about today and um you know I it occurs to me there's something I need to do um to ask the people who produce the software to make a real quick change but um it it occurred to me um over the course of

Doing this so um this is the homepage of the chocolate life right now you can go there um I'm signed in you can you know you've got the account button here if you're not signed in um you can go um click on it it will say join and you

Become a member of chocolate life there's always a free membership and for every single one of these episodes I do produce and let's go this way um I do produce a post and so from an archive perspective you'll always be able to find the link on YouTube as well as on

Um LinkedIn and Facebook and there's always an episode overview um where I go and I represent what it is that I'm going to talk about during the course of the hour and there are links and there are links that you can click on so you don't

Have to follow along too closely and get the URLs from the live stream you can go back to this post on the chocolate life afterwards um and and find them so that's you know I think really really cool um for that and U if there are any

New links that get mentioned during the course of the live stream I'll add them um into here afterwards so again you know you you don't have to pay close attention to the URLs or try to grab them off the screen during the course of doing this so what I want to talk about

Today um is to talk about the nature of disruption you know what might be things that are going on in the world of cocoa and chocolate that um I think are going to be dis disruptive things that could be disruptive but maybe not quite the way people think they are going to be

Disruptive and then things that I don't think are going to be disruptive at all but are nonetheless um in the news and there are things that we're going to be um that we're going to be discussing in future episodes and and that's part of

What it is that I want to do here is that this notion of how things might change the status quo um an of the way the world of cocoa and chocolate um is currently organized um is something that I want to talk about um in future episodes and I'm setting the stage here

Very early on um in this um in this new series um of PODS chocolate and so the first thing that I want to talk about is um the European Union DeForest deforestation regulations something that's called the UDR and right now there's just you know this Banner here

And the reason why it's red is or redish is because I think it's going to be disruptive um but the UDR and I want to let you know everybody know that um the episode of the chocolate life which is or not I'm sorry the chocolate pod safe

Chocolate um I said it for two years it's going to be difficult to not do that for a while so the episode of pod safe chocolate for December 19th is going to be featuring an interview with Anthony Fountain Anthony is is um one of the co-founders of a group called The

Voice network and um he was a panelist at the recent um by video um at the recent International Coco diplomacy International cocoa and chocolate Forum in London where I was um had some really really interesting things to say about the eud and what the eud is the impact

That the UDR is going to have going forward so we'll go into a real deep dive about the E UDR going forward now it's really important to know that anybody who's doing any business in cocoa and chocolate in the EU is going to be required to prove compliance with the sourcing

Directives of the UDR which means that you're going to be able to provide documentary evidence that the cocoa beans that are being used for the chocolate that you're making do not come from areas that are recognized as being protected right and that do not contribute to deforestation now um why is this going

To be disruptive and again this is something that is going to go into a deep dive with Anthony um in about a month but um it's important to know that the regulations are going to come into full force in December of 2024 um but the Ripple impact are being is being

Started to be felt even now but it's really really important to know about these um and that's because let's say that I'm buying cocoa from Ghana right and there are something like 800,000 small holder farms in Ghana right so in order to be able to be in compliance with the

UDR I need to know that the farm that I'm buying or the Cooperative which is rolling up a whole bunch of farms I need to be able to verify where those Farms are so they the the bound boundaries um there needs to be they need to be mapped where the

Boundaries are and we need to be able to make sure that those boundaries do not exist within areas which are protected right 800,000 Farms now um you know number one is you know that's going to be expensive and and it turns out that cocoa bod because of its

Control over the Ganan Coco um landscape has been able to uh been able to geofence all 800,000 Coco Farms um in the country and so it is going to be able to provide the data to Coco Farm or to Coco Traders chocolate makers um to with the information that they need to

Prove that the sources of their cocoa beans are in compliance um with the UDR now that's great but it turns out that there's no real way around this so you know so for example the cocoa beans might go from Ghana for example let's say to a processor um in Malaysia who's

Going to take the beans and convert them into derivative products so they're taking the beans converting them into butter powder um um and U nibs and liquor um if that if any of those derivatives are then going to go to the EU right then they are subject to the

Eodr and so you know even if you're a processor in another part of the world you're going to be able to prove prove you're going to to be able to need to prove that you're in compliance with UDR um and you know this becomes an interesting challenge so for example if

I'm participating in the process of mass balance which is I will have some beans that might be fair trade certified and some beans that are not fair trade certified and they just get mixed so at the Port of export I'm blending beans I'm mixing beans from lots of different

Places um into um a big tote for one reason or another um I might have hundred hundreds or potentially thousands right if I've got multiple containers in a shipment of individual farms for which those cocoa beans need to be traced and so you can see that very very

Quickly um this is going to be a mess right and we're it's not entirely sure how this is going to be enforced what the regulations are going to be what the what the mechanisms are going to be U but if you're a small chocolate maker and you're buying some Coco from Ghana

Um or K well ctiv anywhere actually anywhere in the world not just West Africa you're going to need to be able to prove these things um and you plan to sell that chocolate into the EU you're going to need to be in compliance with the regulations um and right now I kir

Has something like um 500,000 cocoa farms and they've done none of this mapping or at least not to the extent there is no Central database of all these um geofence boundaries and I don't know of any country who has come close so as and will it take more than a year

Probably um to get this work done so the eud is going to be could be incredibly disruptive in the sense that it's going to be really really messy until everybody figures out what their roles um are going to be in this process and exactly what they need to provide in

Order to be able to be in compliance right and you know this is the case where you know you might sell chocolate to a distributor and a distrib is selling it overseas you still need to be in compliance right so as as the maker of the talk with the person who is

Actually doing the processing who's selling the product into the EU you're probably going to be responsible um I'm gonna have a a chance to also um interview Robin Dan who wrote the book The International Coco trade he's also the currently the Secretary General of the Federation of Coco Commerce I'm

Writing an article about the UDR for international confectionary magazine for the January issue and all of this is you know coming to head right now but if you're buying beans from anywhere in the world and you plan to be selling that chocolate into the EU right then you are

Going to need to prove to be in compliance with the UDR right and as a small chocolate maker you're going to be relying on lots of other people to present to provide you with the data you need and the question is do you know what data you need in order to be able

To be in compliance and so this is going to be a real huge and real disruptive um issue now what I've done here is the link below this is just to a search at Duck Dogo around the notion of what the UDR is and what some of the regulations are going

To be I haven't vetted this list right it's just to give you an idea of here are a bunch of resources that you might start looking at to educate yourself about what the potential impact of the EU UDR is going to be so that when you

Come into the episode of the of pod safe chocolate on December 19th with um Mr Fountain um you may you I'm hoping what you'll be able to do is ask um some questions I mean certainly that's something I'm going to do over the course of the next month I'm going to be

Looking a lot of this content and say okay what do I need to know in order to be able to um work with my clients um who may be interested in topics around the EDR um for their businesses just just um it's going to be incredibly disruptive in the sense that

As I say in the sense that it's going to be messy it's not disruptive in the sense of you know in the old dotc world we talk about intermediation and where we would be you know completely change the relationship between consumers um and the technology that they're um or

The products that they're buying um not disruptive in that way but disruptive in the sense of causing a whole lot of confusion um and people not being very certain about what their responsibilities are and what they need to know in order to be compliant so um

This is a topic that we're going to be discussing because when it comes to saving chocolate you know um reducing the pressure on deforestation which is a component which contributes to climate change so deforestation is going to be a huge issue when it comes to the future of Co

And the future of chocolate and what we need to do is what we need to do protect chocolate going forward and so um this is why the UDR is going to be a a topic on pod safe chocolate over the course of the next over the course of the coming

Months um up until you know this time next year when the regulation is going to come into effect in full force so um if you have any questions about that um or say wherever you're watching you know whether it's YouTube LinkedIn or Facebook let me know where

In the world you're connecting from I'll get that post up on the screen um if you have comments or questions also put them into the live chat on YouTube or on LinkedIn or Facebook and I will get your comments up on screen and read them and

If you have questions I will go and answer um attempt to answer in in this episode and if not in future episodes of PODS safe chocolate um often there are cases where questions that are brought up in episodes this is true of the chocolate life live that somebody will

Have brought up a question and it becomes the inspiration for a future topic so this is one great way where you um as a participant in these live streams um can have an impact on future episodes so just really really helpful uh to me um to have that input from you

So I've got two things that I want to talk about um which I think might be disruptive but not necessarily disruptive in the way people um have been thinking about them and the first one um involves a Mr Beast um so many people may had know of or

Have heard of or subscribe to Mr Beast on YouTube he has 200 million followers or something like that subscribers on YouTube um and many people know that Mr Beast has a chocolate brand which is called febles and um so uh I am sure that there are big companies right and so here's a

Little you're not going to be able to hear the video because I haven't set this up in order for you to be able to do that but here's a video um the link obviously to this Instagram post where he's talking about what it is that he's

Doing and he's talking about what it is that febles is doing as being disruptive of the chocolate industry U and I'm gonna say no not quite in the way you're thinking of right but this number is interesting $100 million right I'm sure that it's probably in gross sales not what he's

Profited but he's you know he's got 100 million in sales and I don't know if this is for the last year over the course of um the time he's been selling chocolate but this hundred million figure is how much Tony's chocol lonely did last year right a little over

100 million in sales the cracker Bara and it took them 15 years to get there so it took Tony's 15 years to get there took Mr Beast less than three I think something like that um and represents selling roughly 50 cents worth of chocolate to each one of his subscribers

On YouTube that's it's a very very long tale now he's got 200 million subscribers Tony's got 125,000 friends special friends and so this is where Mr Beast might be disruptive not in the overall chocolate industry but with um disrupting The Narrative of Tony's chocal Lon um specifically

Now there's an aspect in which this is not disruptive at all because what it is that Mr Beast is doing is he's avoiding the problem of West Africa he's not sourcing his cocoa from West Africa he's sourcing his Coco from brew and one of the things that we've been able to do is

Taking a look at some of the comments that he's made that he's made about um the chocolate that he's selling is that we know that the origin of the cocoa beans is Peru right um and I also know from conversation that I've been having is that he's using um the organic

Ccn51 um which was the motivation for the creation of the saland kwi Chate in Lima um um over a decade ago so USA had invested an enormous amount of money um in the Coco sector to convert Coco Farmers coca Farmers into being Coco Farmers um they were going to be

Bringing about 5,000 hectares of new production on online in 2012 2013 um but they hadn't thought at all about letting the industry know that there was going to be all this new Coco um coming into the market they had no idea who's goingon to buy it and so USA with um the

Prom Peru which is the export promotion agency um and others within Peru um set up the Salon del kwi toolate a to let the world know that Peru was you know expanding out of the map for being being a new um cocoa producing country um um

But and it was focusing in organic um and it was focusing on this High productivity um ccn51 so it's a bulk Coco not a specialty cocoa and it turns out that Mr BEAST's feasable bars are made entirely with this organic ccn51 from Peru um they're using a manufacturer the chocolate is

Manufactured in Peru right and so he can claim it's child labor free free right and these things are slavery free U because those are not issues in Peru but he's not doing anything to solve the problem of illegal labor and I don't know that any of the profits proceeds

Associated with this are going to any efforts in order to be able to solve this problem right but this is really interesting in the sense that his subscriber base at 200 million is overwhelmingly much larger than Tony special friend base is and he's already he's got 100 million in sales in I think

Under three years um whereas it took Tony's Taco Lon I'm close to 15 to get to the roughly the same mark this is why this is disrupted not because he's disrupting the chocolate industry there's not you know 100 million sales out of 104 billion I mean he's just a very very small percentage

Of what's going on but he's got this in he's got this very uh um dedicated for a lot of a better use parsing my words here he's got a very dedicated fan base um these people you know you know and there 200 million of them and they're very very committed to

What it is that Mr Beast is doing um I have been you know responding to posts um on R chocolate and Reddit around the feast ofal brand um you know it you know he he you know is really really good apparently I learned this morning um he

Did a tast thing between Mr Feasta and toak chocolate with Gordon Ramsey I'm gonna have to find the video and if I find the video I'll I'll put it into um the links for today's post um and but and you know what he what you know even though toak is a better chocolate

According to Gordon Ramsey um the fact that Mr Beast was able to get a celebrity like Gordon Ramsey to taste his chocolate and compare it with what is you know likely one of the most if not the most expensive um chocolate brands in the world was just sort of an

Examplar of the kind of power um of marketing that the Mr Beast brand holds and I would say it's more powerful than Tony's brand and so that's why I think that moving forward what's going to happen is that this whole notion of disruption as I say it's not a

Disruption nobody in the world of chocolate um you know you know one of the big you know five chocolate companies or the big Coco Traders is going to look at this and go you know this is going to change our business model in any way right but I believe

That it is going to change the narrative around what Tony's chalon is doing how they're doing it and what the future is and I think it's disruptive in that way and it's worthwhile paying attention to this going forward um for precisely that reason let's go here um

Um so interesting to know about uh Mr Beast now I would be really interested know if anybody who's watching has tasted um any of the Mr Beast feasable bars and what you think about the chocolate itself if I hadn't told you that it was organic ccn51 would you have

Said yeah this is ccn51 that's why it is the flavor um that it is the flavor profile that it is just really really quick if you've tasted it just in the comments let me know what your thoughts were about the chocolate itself um and

About the brand I got to tell you I love the mold I mean the the the mold design um that they've got in this bar is really really cool and people should go take a look at it if you don't look it if you don't know anything else about

The brand you go take a look at the mold and go huh that's a really really interesting concept um how can I do something like that um because I think it's really really cool um as well just a quick uh from Mike in uh Kansas City um

Um it's cold in Kansas City you know it was 37 degrees this morning when I woke up here in Prescot so for those of you who work in centigrade somewhere between two and three degrees somewhere between two and three degrees well closer to three degrees Centigrade when I got up

This morning so pretty chilly here although Mike it's not rainy here it's like a beautifully clear crisp fall day you know I would love to find a way to get Mr Beast on here on pod save chocolate and believe you me um um it's something I am exploring so if anybody

Out there actually has a connection to anybody on Mr BEAST's team um that I can reach out to I would really really uh really really appreciate the um introduction um and I have some other plans other things that I'd like to do um with Mr Beast um on this that I think

Will be great um and um yeah I I want to figure out a way to get him um and talk about the chocolate and to talk about all of this um not necessarily to push back on what he's doing but to provide um uh this broader framework you know

Contextualization for what it is that he's doing and also because he's got such a large fan base he's got this you know this this subscriber base that if he were to participate in a particular kind of messaging around um cocoa and chocolate um that there we we would have the

Potential to to be able to have an enormous amount of consumer impact and that's one of the reasons why I would love to talk a little about this yeah so if anybody knows Mr Beast how to get in touch with him um let me know um and if

You can make an introduction please do because I would love to do it again not in an adversarial way but you know just um to have to have fun with it um and I may be doing a you know I'll be doing a a tasting SL review I will go and buy at

Least one of each of every one of um the feasable bars and we'll talk about that um in a future episode so yeah Mike thanks for that and also for um Jeffrey Gardner Chef um from marcata chocolate in Torrance California um thanks for joining it your kids certainly have

Tasted Mr Beast feable much your dismay so I suppose the question Chef is do they pref they prefer the chocolate you make or or I mean you know I suppose that's a really unfair question are they more loyal to their daddy's brand um or to Mr Beast um so yes absolutely uh so

Lauron thank you very much um that's true the chocolate is made in Peru so the beans come from Peru it's organic ccn51 I want you to know that the original production of this that was funded by American taxpayer dollars um to convert coca Farmers into Coco

Farmers this was in the late you know twin 2000s um so prior to 2013 so you know in the in the Years leading up to 2012 2013 um to so what three to five years to get all of this into production so yeah primarily in the San Martin Province but

Also perhaps in juano and ukay Al which are in in the same part of Peru but yes and the chocolate is made in Peru um I do know the name of the company that makes um the chocolate and it's it's a success story in and of itself I mean

The fact that there is this Factory in Peru that's been able to scale up to handle that scale of production as an export product is just really wonderful really wonderful thing as well um and you know one of the things I would like to know is they are doing value added

Production they're not exporting cocoa beans or derivative products from Peru right they are doing some added value production so they're all the way to finish chocolate that they're exporting um from Peru but it would be interesting to really have a much better understanding about how the um how the

Money which is made from this product so you know what is the step in terms of value ad and how much of the difference between the Farmgate price of the Coco and the finished price of the chocolate bar how um that is distributed that's one thing I would like to know a lot

More about industry average is 6% 3 6% something like that for an industrial chocolate um would be interesting to know exactly where it is but lauron thank you very much yeah absolutely um the fact that it is made in Peru is um a very very interesting Testament it's

Certainly one of the things that I believe um Mr Beast talks about um in um in his um in his discussion of what it is that he's doing and how he's being disrupted I you know is it again I think everything that Mr Beast is doing is disruptive more of Tony chocol lonely

Tony is chocol lonely and what they're talking about and not necessarily disruptive of the um of the chocolate industry in general um yeah no so lauron thank you very much again you know it is it is a testament to um you know I I would also be really

Interested to know again if somebody else knows is um in thinking about this chocolate bar who the Mr Beast team relied on to decide to go and partner with um the manufacturer in Peru I would just I think it's a because I know of two very large manufacturers that might be able

To handle this process one of which is um u in Tingo Maria the other one is in the Lima metropolitan area um I I think they're using the one in the Lima metropolitan area not the one in in Tingo Maria um where I've visited not only Tingo Maria the town but the

Factory um that's there um so um again you know just this whole thing really really fascinates me because when we think about the mission that International Coco diplomacy is looking at doing one of the things we want to think about is different models of capturing value ad in producing

Countries this is a an interesting model to think of and that's another one of the contexts for which I'd like to speak um for the reasons why I'd like to speak to Mr Beast is um this this if it's disruptive if it is disruptive of the

Chocolate industry um in general it is a producing country which is manufacturing a finished product a finished chocolate bars for export um and and you know and you know now that I'm saying that yeah I mean I'm guessing that it is Finnish chocolate bars um that are exported from Peru or

Is it finnished chocolate which is exported from Peru to someplace else and then deposited and wrapped I'm actually not sure about that um I need to go figure I whole lots of questions that factor into this whole thing would really really love to know uh more about

It so you know if you know anybody in the Mr Beast team um and can make an introduction I would really really be happy about that so um so yeah that's is it be disruptive yes right but not in the way that I think that Mr Beast is saying or

That the industry is reporting around when it comes to um when it comes to um what it is that they're doing now the next thing that I want to talk about as being disruptive is um alt. chocolate so alt. chocolate is a term I use to cover the entire category of quote unquote

Chocolate which doesn't have any cocoa in it so if it doesn't have cocoa in it doesn't have cocoa butter it doesn't have non-fat solids right then it can't legally be called chocolate but there has been a lot of research over the last couple of years uh I've reported on it

Um here on well here on the chocolate life live and on the chocolate life but as well as in articles for international confectionary about companies that are looking to find ways to produce um a chocolate adjacent product which doesn't contain cocoa so this product avoids um the issues which are associated with

Illegal labor um to um so from illegal labor to deforestation right and so uh can we produce something that has less environmental impact um as well as um um side side steps the the labor issues which are um which Ripple throughout um all of um the cocoa fields of West Africa so I

Want to jump in real quickly lauron has commented right everything is made in Peru from the beans to the bar so they're exporting finished wrapped chocolate so okay yeah and huge volume if they're doing 100 million in sales let's say the retail price is $3 a piece

So that's 30 million 33 million bars yeah $3 I'm just trying to figure it out I mean I I have to figure out exactly what that means in terms of bars it's it's it's a lot I mean it's huge volume making them probably the largest exporter of chocolate out of Peru um and

Um yeah so Laur thanks for confirming that um great um anyway jumping back um so there is a company in the UK um goes by by the name of win-win food labs and what they did in the last month is they released um a trio of chocolate bars and you know if I

Thought about it um I would have made sure that I have so I I was sent some last week um and I'm in the middle of finishing up a review of them and I'll published that and put the link um in here on today's post but what they've

Done is they unveiled a trio of lookalike that's an interesting way of thinking about it from a magazine like confection repr production Coco free bar a trio of bar range right and so um I've had a chance to interview Johnny drain who's one of the co-founders of win-win

Labs and talk with him about this I tasted a product in development um about this time last year um and had a chance to change to taste all three bars which have been released as a part of this line and what they've done is they've um done a bar which is designed to

Um be a I call them mock offs so not knockoffs because it's not real chocolate um it's a mackoff of this bar from teres it's an orange bar they have a mackoff of a bar from Cadbury so a whole hazelnut milk Cadbury Dairy Milk Bar and then a third bar which is

Um um a direct knockoff at least from a packaging perspective of a Tony's Chuck a lonely bar very very interesting and so I you know I I have an opportunity to go and take a look at it so here's the um the knockoff of the Cadbury Dairy

Milk Bar and here is what the Tony's chocolate Lon bar uh looks like and I'm not going to um spoil my um my review of this um to say what you might want to do is um I wrote an article about three years ago in which um I took

A look at what Tony's did when they did a similar kind of marketing program so Tony said we're gonna you know take a Mickey on you know four brands that we believe are competitors of ours and what they do is they produce bars using molds

Um that were related to it so if you want to find more about this it's called their sweet Solutions campaign you can go find more about it and I you know I've got some links on the chocolate life that you can go and um you can go and

Read um but what I wanted to do was um talk a little bit more about do I think that um alt. chocolates are going to be disruptive right and um I've had a chance a lot of a lot of time to think about that um in the process of writing

The review of the bars that I were sent um I have my own sense from the research that I've done over the last couple over the last year or so about this um but I've been forced to really think about it in the in the in the context of the

Review um and I may make that review a part of the Friday episode this coming Friday's episode of pod safe chocolate is going to be around Thanksgiving and giving thanks um for chocolate so um think about um think about that if you're watching it's like what are you

Thankful for um it also goes into I think one of the missions um and it's one of the questions that I'm going to be asking um of everyone is what are you doing to save chocolate what are you going to commit to doing this week next

Month next year uh over the course of the next year to help save chocolate um you know when I was talking about this last week with bit Racine she said maybe protect is a better word than save um but we all we both agreed that the phrase pot save chocolate rolls off the

Tongue a little better than pod protect chocolate um and for those of you don't know there's this this fabulous political commentary channel here in the United States called pod save America and that was one of the one of The Inspirations for um for coming up with phrase pod save chocolate and then much

To my surprise um it was available as a Dominion so I did it totally off track in terms of talking about talking about this so so this particular product um some of the ingredients are actually made using Precision fermentation and one of those ingredients is barley um and barley

Contains gluten and apparently the bars that are made with this particular recipe um all contain gluten so one of the things that you might want and all three of the bars that I got were vegan so if I'm looking at special dietary uh requirements so if you're interested in

In a vegan chocolate alternative all chocolate for which there is a lower environmental footprint so fewer greenhouse gas emissions in its manufacturing um and um if you're also looking for something where you can sidestep issues associated with illegal labor in the West African Coco supply chain then these bars are going to be

Interesting to you sort of on that intellectual level uh and maybe to some extent an emotional level because you have an emotional connection somehow to um child slavery or stopping child slavery or not contributing to the economics of child slavery better way to think about it because this bar does

Nothing to Chop Stop child slavery this that's not the mission of this bar um unlike Tony Stalone which is one of their missions um so there is that um the thing that I would say about These Bars um just sort of spoiler alert without going into too much detail um is

That for a number of years um I was you know fairly committed to sort of a raw vegan right diet and one of the things that I observed as a part of all of as a part of that is that you know people would make up a recipe for something that sort

Of resembled a real world alternative but which would have been made from something that was cooked or was made from some sort of anal product or byproduct and you know there is a sense for which when I am committed to this philosophy of this diet that I am

Willing to make compromises when it comes to certain aspects of the eating experience um and I think that's what you have to do here here with this current formulation right if you are really truly interested in eating high quality chocolate right and you taste these the current formulations of

The winwin bars um that's not what you're going to get um you these are made with oat milk and so that should tell you a little bit about what some of the flavor flavor profile is um and um there and the primary flavoring in this is gon to be carob and

So the chocolate flavors in here are relatively muted compared with a robust um chocolate now we there's no cocoa percentage because it's not chocolate so there's no listing of how much fat is in this it's just listed generically as vegetable fat so I'm guessing this is compound there's no

Cocoa butter in it so there's no fat that needs to be tempered bir they do say there's no palm oil in it um and so they're using some processed oil or fat which will be provide you with sort of the the bite chew and melt um which are

By the way for the most part extremely good the bite and the chew on these things are really really pleasurable the Melt is not quite as clean as real cocoa butter is right um so yeah right having said that again you know because they say it tastes behaves and melts like

Chocolate um I took them at their word and it was you know very very um I took them to task because they said it was it tastes like chocolate not the kind of chocolate that I think that a lover of craft chocolate is going to want um but that said you

Know in speaking with Johnny drain this time last year Johnny said that even at relatively small production volumes it is possible to produce These Bars less expensive Ely than a traditional chocolate bar right and there are thousands of applications in the world of confectionary where you know having a

Robust chocolate right like a single origin two ingredient chocolate is not the requirement and where producing something which which is cost competitive or less expensive than a like a traditional perhaps compound is would be completely acceptable you know if you're doing um a a candy bar um and you want

To have a very very thin layer of chocolate en red around the candy bar and this is more about you know the flavor and the ingredients that are in the center than the chocolate itself then this is a perfectly acceptable alternative the person who's going to be

Eating this is not going to be paying attention um to the nuances of you know a craft chocolate that many of us will chances are many of these things are also made with compound already right and so this is a perfect alternative to that and it's vegan right and it's child

Labor free and it is um doesn't contribute as much to global warming fewer greenhouse gas emmissions I I would like to really understand exactly you know what that what that calculation looks like but that is in fact the clim so why is it disruptive right is it

Going to be disruptive and the answer is maybe right but again maybe not in the way that Johnny dra and the people at win-win think um I take that back I mean I think it's going to be a disruptive very very much they're not positioning this as a replacement for a highquality

Craft chocolate experience they're positioning it specifically for um in my remembrance of the interview from a year ago and I'm going to go send the preview for my review to Johnny and to other people that win-win and say you know technical wrong anywhere technically here um but my remembrance is is that

They understand that um there's there's going to be a market for this which is in that um you know Supermarket drugstore convenience store Bodega gas station um chocolate candy world um and I believe that is in fact the case um so um is it you know you know you know is

Is this bar better than a Tony's milk chocolate bar it's very different right if you're a Tony's fan and you like the full milk profile of their chocolate maybe you might like this I'm not entirely certain if you were a vegan um had some had some dietary issues that

Weren't associated with gluten would you like this maybe um right is it better than a Terry's orange bar it's different right is it better than the um hnut bar from Cadbury Cadbury dairy milk it's very very different I gotta tell you that the Cadbury dairy milk whole nut

Bar was just weird I mean the flavor profile of that was just oh my gosh what it is that's going on in here um but at least on the the Cadbury um Dairy Milk holet Bar what they did is they listed what kind of fats they were using right

And I think that's because they're calling it chocolate and they're by law required to list what the fats are but because win-win is not calling a chocolate they're not required by law to list what the fats are and that's actually a contention that I have right

They're not being open as open as I think they could be in should be when they talk about what the ingredients are uh in their product um but you know again if if you you you're you're looking at sort of a casual something um it's going to be a a small ingredient

And something else that provides most of the flavor and you just need to have a chocolate like or chocolate adjacent product um on it you don't want to use compound You' like to use something that um gets its cocoa isness from something that's not from West Africa then um I

Think that it's um it's something to consider so the disruption is going to be in Mass Market confectionary um not in premium chocolate at least not with these current formulations the other thing to think about is should there be a wholesale decimation of the cocoa crop so we go

From 5 million metric tons to a million metric tons because of climate change um 99% of everything that anyone eats in the world is going to taste like this right and that chocolate is going to become um something which is Affordable only by the super rich so something that's

That's not a future I want to live in right but um this is perhaps one way to think about a future in which cocoa becomes far less available due to deforestation due to um climate change something to consider with that I want to remind everybody just a quick reset

Um before we get into the last 10 minutes or so of today's episode of pod save chocolate that you are watching pod safe chocolate my name is Clay I'm the creator of the series the moderator I'm also created the Chocolat life.com um this episode of pod safe chocolate as

Are all episodes of podsafe chocolate um supported by sponsored by members of the Chocolat life.com so you can go over to the Chocolat life um I'm logged in so it says account here what you can do is it will say join so go join um and also I

Believe um I've what I've done is I put a subscribe link uh I didn't put a subscribe Link at the bottom of this page uh need to go do that anyway um I will do that but you can support it if you're watching on YouTube like the video subscribe to the pods chocolate

Channel on YouTube put a comment in there share it with friends um so um help grow what it is that we're doing here so in the last couple of minutes I want to talk about things that I think will not be disrupted at all um but um they're sort of fun to

Talk about the first one of which is um I got a little note um in my feed the from the raiki ofic grap Vine that they are harvesting cacal in Iceland now this is obviously grown in a greenhouse of one sort or another but the they ask the

People at omnom to convert this into chocolate so there's this short quote from Kon um about the experience but um I think it's a lovely a lovely bit of um bright news you know Iceland right now um I think it's the town of grindvik which is south of rikic there there's an

Impending just like huge um volcanic eruption that they've been waiting for which may actually devastate the Blue Lagoon um which would be you know devastating for the the Iceland um tourist industry um but there's now cocoa grown in Iceland you know very very small quantities so it's not

Disruptive of anything but it's a fun story and I think we want to talk about fun stories um this is also a small part of a larger thing that we will talk about in a future episode is that um the governments of other countries so one of

Which is Brazil um there may be some others are looking to significantly expand production in their countries because of climate um and issues related to um the EU deforestation regulations and talking about not going Coco on deforested and protected lands and so other countries are saying we have a

Much better job we have a much better chance of being able to address these issues and so you know Brazil is looking to double production but um this is a fabulous case and just a fun article about uh you know I wanted to use this

Um a caca Tree Grows in Brooklyn a caca tree grows in Iceland um just you know trying to make some sort of pop culture reference there but this is really cool not disruptive at all but a fun little story to think about um another one that

Um is not going to be disruptive um but this is something that has a story that has captivated the media over the course of the last week or so which is the iconic English brand Hotel sha um was sold to Mars uh in the last week I don't

Know exactly when they um the transaction close but there's been an agreement for hoto Shaka to sell to sell the company to Mars and the two Founders one of which is Angus thorough well I've met Angus on a number of occasions over the last decade walks away with about

$140 million personally out of the deal which is valued about 540 550 million so his co-founder also is going to walk away with $140 million um but this is not a sort of unicorn. comom sort of windfall um Hotel sh brand not necessarily under that name has been

Around for about 35 years and so this represents the return on 35 years of investment in the brand um now you know is it disruptive no but it's indicative of a of a trend which is problematic which has to do with concentration of power Market power now we now have one fewer

Independent brand in the world right and you know theoretically what I not theoretically what I need to do now is I need to add hotel choka to my wicked bad list because they're owned by Mars and Mars is one of the companies that um you know knowingly benefits from um

Perpetuating illegal labor in the West African supply chain so that's one of the that's one of the criteria I have for being on my wicked bad list and so Hotel sha is now no longer um is is a brand that I have to throw on my wicked

Bad list um for that reason um but there are um some interesting signs number one of which is Angus at least says that he's going to stay on um probably I don't know if it's contractually you know for three years or five years but Angus at least is

Going to be staying on for um to keep the company uh as the Helm of the company for the next couple of years um that turns out they employ like three 5,000 6,000 people I mean it's it's a lot larger than I thought they were um and they're going they're not going to

Try to take the BL brand Global anytime too soon so they want to shore up um operations in the UK to expand within the UK which is I think um the right thing to do in the short term um the stock price had been downward trending for the last year

Or so and I can tell you that looking at the listing on the lsse the day after this was announced Boom the stock price went crazy so that's that's interesting but one thing that I will say about this which is more problematic um and it's not disruptive but it's why

I think that we need to pay very very careful attention about these kinds of announcements is that they focus on the source of the Coco being St Lucia now hotel shoka is famous for having a hotel right St Lucia buan and a restaurant um

There is a a a farm that they own in St Lucia um the Rabbid estate rabot the rabit estate um but it turns out that only a very very small percentage of all the cocoa that they use comes from s Lucia and people who don't know much about the cocoa and Chocolate

World don't make that connection um um I had was under the assumption that ecam this Italian company had been making summer all of their chocolate I was told by someone else recently that Barry cabout is making the chocolate and so you know Barry cabat making chocolate I'm almost certain that Mars buys

Chocolate right from Barry cabat I'm almost certain I can't say or it would make sense that they U were doing that um so this is a real interesting uh story um it's not disruptive at all but it is uh and it is another understanding of why we need to pay very very close

Attention to how the story is reported and then also to think about what the concentration of power means when Brands get Consolidated under um an Uber brand you know perhaps the best example of that um that I well not the best example but another example that we can think of

That is when green and blacks sold to Cadbury and then Cadbury got bought by Craft and then spun out into Mones so green and blacks I mean the i' I've met the founders um Craig Sam and his wife Joan I'm sorry I don't remember her last

Name um and I was down at um the the Cooperative in um bil back in 2007 2010 um you know saw the work that was being done down there but you know all of the reasons that caused green and blacks to come into existence um have disappeared right they no longer are

Part of the DNA of the brand even though the brand May rely right on that history it's certainly gone and this is why we need to be careful it's not disruptive but we need to be very very aware of how concentration of Market power right and you know what happens when big Brands

Buy small Brands um what that means to the entire industry we relax and we we we lose some diversity and I I think that one of the ways that we save chocolate right one is we need to provote diversity at all levels of the from the farm through the factory to the

Consumer we just need to promote diversity all levels and one of the things which is really important about diversity when we think about this um is resilience you know monocultures of ideas are just as bad as monocropping if everything is done the same way if everything's B made made by three

Companies there's no resilience right and so if something happens we don't have the ability nature doesn't have the ability to respond we as consumers don't have the ability to respond so this is not disruptive as I said but it's an indicator of things we need to be aware

Of when it comes to promoting diversity and promoting resilience and then finally just a real a real quick thing um what is not going to be disruptive and that's going to be blockchain now this again is another list this is a link to blockchain articles on Duck Dugo

Not quite sure why it's taking so long to load this page sorry about that um I'm just going to put it down but this is a link to blockchain resources from doc Dogo which is a privacy focused search engine they do not track you the

Same way that Google does um so I want to say this blockchain may be a part of a solution it is not the solution one of the reasons why is that a blockchain which most people associated with cryptocurrency the proof of work which is responsible for for actually um

Making entries into the blockchain is way too expensive for a system which is associated with just documenting the ch CH of custody like you know who sold it then who bought it and then who who did that person buy it sold it to whom and

Who did that person buy and sell it to whom and you know if they you know traded Futures contracts on the exchanges I mean you know there's a lot of stuff going on there that needs to be and blockchain is not the tool for doing that for a bunch of reasons right

Well what happened I'm sorry about that everyone what happened was um I lost my internet connection and so I went dark so if somebody's in the comments can they let me know if anybody's watching on YouTube because apparently I've lost LinkedIn and Facebook comments um just

Let me know what's going on and so if you're on YouTube somebody um I know Mike it looks like you might be and Chef Gardner if you're so I came back hopefully I can finish this but what I wanted to do was um just quickly talk very very quickly about um blockchain um

And what that means for everyone so there is going to be a blank screen but it looks like there's some continuity here um hopefully that will work I will check it afterwards um anyway so one of the things about blockchain which is really really important to understand is

That the focus is about verifying the Integrity of the data that are entered into the chain right and they don't talk anything about the veracity the truthfulness claims of the data that are entered into the blockchain uh into the system and this is one of the reasons why I don't think

A blockchain is disruptive in the world of cocoa and chocolate because um there are a different set of problems that need to be solved in order to be able to use blockchain effectively um that have nothing to do with the technology itself just say you know supply chain

Blockchain is like you know blockchain just throwing blockchain at it is like um is like trying to do a patent and say here's something we do in the real world now do it on a computer you can't patent that just throwing blockchain as an answer to these do to it doesn't address

That issue um what you might want to do is you might want to create a sophisticated computer system which can enable you to do the kind of veracity check and truthfulness checking um or incorporate that data into it um and then to be able to use the

Blockchain right and write out the log so that what you can do is you can now go say yes I can verify that the changes that were made in the data in the system have not been um altered right or changed or forged in some particular

Kind of way and so um you know again so blockchain is a is a part of a solution but it is not the solution it on its own is not disruptive right to anything that associated with it it is the tools and technology which are built on top of it

Which are really really important to making blockchain potentially disruptive and another reason why blockchain is not the solution um to the problem is something that we find with every single system that is trying to provide a connection between the consumer and the farmer so you know you know if I have a

QR code right and I can scan the QR code and it goes to a web page and I can learn about the farmer that's great right so it's provides some level of accessibility you know are we G to have independent verification that any of the information on that page is in fact

Truthful that's another issue altogether but the challenge with having you know a hundred different chain of custody systems where we're documenting the mve M of some sort of commodity from the farm to the consumer the problem with having a multiplicity of them and then to have lots of different systems

Associated with these QR codes that are providing um this this information right is that there's no interoperability right there's no consistency in terms of how the data is connect connected what collected what data is collected how it is stored um and how it is presented right and when

We take a look at the fact that you know blockchain um you know a a cryptocurrency blockchain is the wrong technology um you know for doing this because the proof of work is too expensive um that we look at the notion that blockchain doesn't talk about veracity it talks about integrity and

First we need to think about you know the blockchain will perfectly preserve bad data the garbage in garbage out I'm perfectly preserved you know I could make a um a garbage in garbage blockchain just as easily as I could make one that had nothing but you know

Verifiable data in it so that issue and then with this whole in this whole issue of interoperability the system that you know big chocolate company a and big Chocolate Company B and big chocolate company C that they've independently developed and maybe they all use blockchain right the fact that they're

Recording different data in different ways means that and there's no they have no economic incentive to make them inter operable is a problem so we actually can't compare apples to apples and moving forward when it comes to issues of diversity and resilience and how do we save chocolate right blockchain is

Not disruptive for a lot of the reasons that I've mentioned right and hopefully um you know not everybody disappeared um during the Blackout um which was for some reason my Wi-Fi connection dropped I'm going to need to figure out a way to hardwire my computer in I'm going

Forward so that doesn't happen again um but that um it's been um this is the hour we run a little bit over so I hope everybody found this episode of pod safe chocolate interesting um please if you can go into to um go to the chocolate life.com um click on join become a

Member and one of the reasons why one of the benefits of becoming a member is you can become a part of the member discussion on every single page so if you have some comment that you'd like to make and you don't think it makes sense in terms of the YouTube chat or LinkedIn

Or Facebook chat um you can start the discussion on the page and every single post of um pod safe chocolate um will have this set of links that you can go to um I will add to them because of things that we've mentioned over the

Course of the hour but you will be able to ask me questions and start a discussion um here on every single page and with that I'm going to say thank you very much everybody for being with me today for being a part of this episode

Of pod save chocolate um to all of my um friends here in the United States and for the people who um particip or who participate um it's Thanksgiving in a couple of days so today's Tuesday Thanksgiving on Thursday um so um I will be um I will be joining U my sister's

Family um down in Phoenix um for that so I'm looking forward to having that I will be doing an episode of pot save chocolate on Friday with the topic being giving thanks right so talk talking about things we're thankful for in the world of chocolate I'll be putting up a

Post on that maybe tonight tomorrow um and so if you have comments that you'd like to make about how you are going to be celebrating Thanksgiving or giving thanks for chocolate um over the course of the next couple of days a quick sign off from Elmer Pena of yova chocolate in

Um Honduras um so I have Elmer was here in the United States recently um he sent me some chocolate bars I'm going to be doing um a live interactive tasting you from from mmer um sometime in the near future when we get a chance to schedule that so that's something to stay forward

To it's something that I want to incorporate many more of these um many more of these online interactive tastings with makers over the course of the over the course of pod safe chocolate going forward and with that I want to say thank you very much again to

Everybody for being here and to um just think right what is it that you're going to do what can you commit to um today next week um next month over the course of next year what are you going to do to help pod save chocolate thanks everybody

Um have a great weekend and oh well not quite have a great Thanksgiving we'll see you on Friday

source

What do you think?

Leave a Reply

Your email address will not be published. Required fields are marked *

* Checkbox GDPR is required

*

I agree

🤣 এই জুগারু লোকেদের জুগার দেখে চমকে যাবেন   Unique Invention Bangla

🤣 এই জুগারু লোকেদের জুগার দেখে চমকে যাবেন Unique Invention Bangla

inspirational motivational stories for sexual and education and everything watch must

inspirational motivational stories for sexual and education and everything watch must